? the ' Collective Intelligence ' of Media
نویسنده
چکیده
An advertisement for Applebox Productions depicts the new youth consumer: his scraggly dishwater blonde hair hangs down into his glaring eyes, his chin is thrust out, his mouth is turned down into a challenging sneer, and his finger posed over the remote. One false move and he'll zap us. He's young, male, and in control. No longer a couch potato, he determines what, when, and how he watches media. He is a media consumer, perhaps even a media fan, but he is also a media producer, distributor, publicist, and critic. He's the poster child for the new interactive audience.
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